Animation

Animation

Animation

PRODUCT DESIGNER · SEATTLE

I design complex products by digging beneath the surface and

I design complex products by digging beneath the surface and

I design complex products by digging beneath the surface and

turning ambiguity into clarity.

turning ambiguity into clarity.

turning ambiguity into clarity.

From law briefs to design briefs. Same discipline, better outcomes.

From law briefs to design briefs. Same discipline, better outcomes.

From law briefs to design briefs.
Same discipline, better outcomes.

5 years experience

0→1

Open to work

PRODUCT DESIGNER · SEATTLE

I design complex products by digging beneath the surface and

I design complex products by digging beneath the surface and

I design complex products by digging beneath the surface and

turning ambiguity into clarity.

turning ambiguity into clarity.

turning ambiguity into clarity.

From law briefs to design briefs. Same discipline, better outcomes.

From law briefs to design briefs. Same discipline, better outcomes.

From law briefs to design briefs.
Same discipline, better outcomes.

5 years experience

0→1

Open to work

Selected Work

Selected Work

Selected Work

2023 / E-COMMERCE GAMIFICATION

Designed Gamification for Indonesia’s Largest Beauty E-Commerce Platform

Designed Gamification for Indonesia’s Largest Beauty E-Commerce Platform

Designed Gamification for Indonesia’s Largest Beauty E-Commerce Platform

B2B2C

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0→1

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Mobile App

I led design of Raena's first-ever gamification system for beauty entrepreneurs in Indonesia, reaching thousands of resellers and lifting retention from 60-63%. Worked with a cross-timezone team across Jakarta and Abu Dhabi.

2026 / ARTIFICIAL INTELLIGENCE

An AI Coach That Helps Designers Defend Their Decisions to Stakeholders

An AI Coach That Helps Designers Defend Their Decisions to Stakeholders

Strategic Design

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0→1

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Prompt Engineering

I designed and built an AI coaching tool in Claude.ai Projects, that simulates your stakeholders, anticipates their toughest questions, and scores how well you respond. Strategically analyzed every handoff between human judgment and AI.

2025 / WOMEN'S HEALTH

Designed Platforms for Health Questions Some Cultures Left Unspoken

Designed Platforms for Health Questions Some Cultures Left Unspoken

Mobile App

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Physical Product

A board game and companion mobile app helped women from conservative cultural backgrounds discuss reproductive health, engaging 15+ players at a public showcase. I moderated 4 of 6 interviews and owned the app’s Chat experience end-to-end.

ABOUT

Law taught me to read the fine print, anticipate the counterargument, and make complex ideas easy to follow.

Law taught me to read the fine print, anticipate the counterargument, and make complex ideas easy to follow.

Law taught me to read the fine print, anticipate the counterargument, and make complex ideas easy to follow.

Now I bring that same rigor to product design. Understanding users, uncovering the real problem, and creating an experience that feels clear and easy to use.

Now I bring that same rigor to product design. Understanding users, uncovering the real problem, and creating an experience that feels clear and easy to use.

Now I bring that same rigor to product design. Understanding users, uncovering the real problem, and creating an experience that feels clear and easy to use.

© 2026 Tarlitha Gracia

© 2026 Tarlitha Gracia

© 2026 Tarlitha Gracia