All Work
2026
2025
2024
2023
2022
2021
2026
2025
2024
2023
2022
2021
2026
2025
2024
2023
2022
2021
2026
2025
2024
2023
2022
2021
2026
2025
2024
2023
2022
2021
2026
2025
2024
2023
2022
2021
2023 / E-COMMERCE GAMIFICATION
Designed gamification for Indonesia’s largest beauty e-commerce platform
B2B2C
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0→1
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Mobile App
I led design of Raena's first-ever gamification system for beauty entrepreneurs in Indonesia, reaching thousands of resellers and lifting retention from 60-63%. Worked with a cross-timezone team across Jakarta and Abu Dhabi.
2025 / WOMEN'S HEALTH
2022 /BRAND IDENTITY
2021 / LIFESTYLE
2024 / MARKETPLACE
Designed Platforms for Health Questions Some Cultures Left Unspoken
Designed platforms for taboo health questions some cultures left unspoken
A logo for an Indonesian music company
One app for the cooking recipe, the video, the list, and the store
The interface behind a marketplace for heavy equipment and parts
Mobile App
Logo Design
B2C
Web App
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0→1
Music
B2B
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Physical Product
Mobile App
UI Design
A board game and companion mobile app helped women from conservative cultural backgrounds discuss reproductive health, engaging 15+ players at a public showcase. I moderated 4 of 6 interviews and owned the app’s Chat experience end-to-end.
Raja Indo Wiyata is an Indonesian record label that signs, produces, and promotes artists. Wiyata means teaching in Javanese, so I built the mark around an owl, with the company's initials folded into the form: the stomach is the R, the wing and nose the I, the two eyes the W. Used by the label until a later rebrand.
I was the UI designer on Meta-Quip, an Italy-based marketplace where contractors across Europe source machines and parts from verified suppliers. I designed the desktop product surface, covering quote tables, spec sheets, multi-vendor pricing, and the supplier request flow.
2025 / MENTAL HEALTH
Designed Platforms for Health Questions Some Cultures Left Unspoken
Mobile App
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0→1
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Physical Product
A board game and companion mobile app helped women from conservative cultural backgrounds discuss reproductive health, engaging 15+ players at a public showcase. I moderated 4 of 6 interviews and owned the app’s Chat experience end-to-end.
2025 / WOMEN'S HEALTH
2023 / LOGISTICS
A hitchhiking platform that fills a driver's empty return trip with customer's bulky goods
Mobile App
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0→1
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Physical Product
A board game and companion mobile app helped women from conservative cultural backgrounds discuss reproductive health, engaging 15+ players at a public showcase. I moderated 4 of 6 interviews and owned the app’s Chat experience end-to-end.
CarryWise started with 800+ people in Italy paying too much to ship bulky goods, while drivers ran those routes half empty. Fill the space and both sides win: cheaper delivery, extra income, less fuel burned. I designed both sides, wireframes through launch.
2026 / ARTIFICIAL INTELLIGENCE
An AI coach that helps designers defend their decisions to stakeholders
Strategic Design
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0→1
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Prompt Engineering
I designed and built an AI coaching tool in Claude.ai Projects, that simulates your stakeholders, anticipates their toughest questions, and scores how well you respond. Strategically analyzed every handoff between human judgment and AI.
